Jackrabbit Technologies Branding Campaign

Led the strategy, planning, and execution of a creative social media campaign for Jackrabbit Technologies that invited users to participate in naming five of the company’s brand mascots. By leveraging interactive content, audience polling, and thoughtful storytelling, the campaign significantly increased engagement across multiple platforms and created a sense of community involvement.

The final mascot names were selected through a audience popularity vote, giving them a sense of ownership while reinforcing Jackrabbit’s commitment to customer connection. This campaign not only generated excitement but also played a key role in cementing a distinct brand identity for each of Jackrabbit’s core products.