Jackrabbit Technologies Engagement Growth

At Jackrabbit Technologies, I successfully increased engagement through targeted marketing strategies, achieving an average annual growth of 20%.

By analyzing audience data and feedback, I implemented tailored campaigns that resonated with our audience's needs and preferences, fostering a more interactive relationship with them across marketing platforms.

This included creating more personable content focused on the human aspect of our B2B software company, creating scripts for our graphic designer for product launch videos, pushing for more video content when possible, utilizing humor and targeting certain demographics during peak seasons for each of our verticals.